To enhance your NGO’s image, focus on visual storytelling with vibrant photos on your website and social media that highlight your activities and values. Good imagery, preferably taken by a professional or skilled volunteers, showcases your dedication and wins support. Steer clear of ‘White Saviorism’ by promoting local success stories and avoid volunteers with such a mindset, ensuring respect for the communities you serve. Keep language simple, volunteer demands reasonable, and provide transparency in operations and finances. Engage actively on social media with quality content and regular updates to maintain donor and volunteer interest. Share testimonials to demonstrate impact, maintain consistent branding for recognition, and involve the community in your activities to foster a sense of ownership and support. These strategies will strengthen your NGO’s reputation and effectiveness.