There was a time when Quora was a real paradise for content creators, even if it wasn’t without its darker sides. Then the rules changed. Here I explain what’s left of Quora+, how the new Facebook Content Monetization works, and who really pays more today.
Quora or Facebook: who pays better?
The short answer is that today, Facebook tends to pay more, but only for those who are inside its new program and produce content that truly performs. The full answer is more nuanced and reflects a deep shift in the monetization models of both platforms over the past two years. For a digital nomad who writes, shoots videos, posts photos, and lives off content, understanding how Quora and Facebook have evolved has become the first step in deciding where to invest time and energy.
Monetising with Quora Plus in 2025: what’s changing and how much you can earn
Let’s start with Quora, because it’s the platform that has changed direction the most.
The well-known Partner Program, which generated earnings from asking questions, was discontinued globally in 2023, with March 24 as the last date to accrue earnings and April 3 as the final payout, as stated in the Quora Help Center. In practice, that tap has been turned off.
In 2024 Quora also shut down two other revenue streams that had become primary monetization routes for many creators: Space Subscriptions and Ads Revenue Sharing, discontinued as of November 17. The only model left is Quora+, a paywall and revenue-sharing system. Official documentation explains that earnings depend on subscriber interaction and reading time of paywalled content in Spaces, along with referral bonuses when a non-subscriber signs up to Quora+ through one of your posts. The foundations are outlined in the guides on how to monetize a Space with Quora+ and the official revenue-sharing FAQ. There are no public RPMs or fixed percentages on advertising: your effective “RPM” depends mostly on your ability to retain paying readers and convert new ones inside Quora+.
Facebook Content Monetization 2025: how it works and how much it pays
On the Facebook side, the shift has been even more drastic, because it ended tools many creators considered their main source of income. Meta set August 31, 2025 as the final day to generate earnings from In-stream Ads, Ads on Reels, and Performance Bonus. This was confirmed in official support pages for In-stream Ads, Performance Bonus, and Ads on Reels eligibility. This marked the end of the old 55/45 split calculations that used to circulate.
In place of the old patchwork of programs, Meta introduced a unified container: Facebook Content Monetization.
Currently, access is invite-only, with invitations distributed through official channels such as the Facebook app, Meta Business Suite, and the professional dashboard, as explained in “Introducing Facebook Content Monetization” and the official best practices. The system is multi-format: long videos, Reels, photos, stories, and even text posts can generate revenue based on performance and compliance with policies. There is no public revenue-share grid or official RPM table by category, so comparisons can’t be made on the classic “earnings per thousand views.”
Why you’re seeing more sensational posts on Facebook 🔍🦥
If you’ve noticed more clickbait headlines, copy-paste texts, or content clearly written with AI, it’s not by accident. Many creators are paid based on likes, comments, shares, views, and watch time. When rewards are tied to attention, there’s a strong incentive to push content that generates quick clicks and traffic spikes.
The rise of generative tools has lowered production costs: it’s easier to churn out large volumes of posts, often by recycling others’ material or using AI-generated texts and images. In some cases, even false news and images circulate, since they can spark immediate engagement.
Facebook states that it actively combats low-quality content, clickbait, “engagement bait,” unlabeled AI-generated material*, and misinformation**. The platform applies downranking, fact-checking, and removals. However, enforcement isn’t instant and some content still racks up numbers before being limited or taken down—explaining why you might see more of it in your feed.
In short: the attention economy pushes some creators to test boundaries. Always check the source, date, and credibility, and consider reporting content that is clearly misleading.
*Meta does not ban AI-generated posts outright, but it labels them (“Made with AI”) and is strengthening measures to reduce the reach of non-original or recycled content. So the idea that it “hunts down” low-quality AI content is true if understood as labeling and downranking, rather than automatic removal.
**On misinformation: outside the U.S., Meta continues to work with third-party fact-checkers to reduce distribution and penalize repeat offenders. In the U.S., as of 2025, it has shifted toward a Community Notes-style model, so the approach varies by region.
So, which platform pays more? 💶 💵💲
If the question is who pays better today, the right perspective is the economic potential per unit of attention. In 2025 the critical mass of formats and advertisers within Facebook, once you’re inside Content Monetization, tends to produce higher earning potential compared to Quora+, especially for those who can deliver videos with strong retention. This aligns with Meta’s product direction, consolidating video publishing under Reels and continuing to allocate advertising budgets to highly engaging visual content.
Quora, on the other hand, only pays well in certain niches.
It works best if you run a highly focused Space, where readers are willing to subscribe and spend quality time on your posts. Without a steady flow of paying subscribers who read, comment, and return, it’s hard to match the earnings that a viral video or an evergreen video library can produce on Facebook. For those who write and don’t want to shoot video, Quora remains a natural and less crowded path, but the model is closer to an editorial paywall than an ad revenue split, meaning scalability depends heavily on your ability to build a base of paying readers within the platform.
Practical earning examples: how to read the numbers
The following scenarios are hypothetical and indicative, useful for understanding the order of magnitude.
On Facebook, payouts are performance-based and there are no public rate cards. On Quora+ you’ll find explicit values for referral bonuses, while the revenue-sharing portion depends on subscriber reading time and engagement.
First Facebook case.
Two videos of around three minutes each total 400,000 views with good retention.
If half of those views actually generate an ad impression, that’s 200,000 impressions. With historical CPM ranges of $2–5 for monetized video impressions, this gives an illustrative range of $400–1,000 for that component, plus performance-based earnings from other eligible formats.
Today, under Facebook Content Monetization, Reels, photos, and text posts can also contribute, again depending on performance.
Second Facebook case.
Two creators each rack up 1,000,000 views on Reels.
The first averages six seconds of watch time with little engagement; the second keeps users watching for 15–20 seconds, with saves and comments. With equal views, the second earns more because the model rewards quality signals—watch time, genuine engagement, policy compliance, and anti-spam indicators—as much as raw volume.
Quora+ case.
Imagine a Space focused on digital nomads, with eight premium articles a month and a strategy to drive subscriptions. If you convert 30 Quora+ subscribers via your content or referral link, the FAQ lists a referral bonus of $2.99 per active monthly subscription—about $89.70 recurring each month from referral alone. For annual subscriptions, the official figure is $22.25 total per activation. This “fixed” part is complemented by variable revenue-sharing, determined by subscriber reading time and engagement on your posts. Payouts are monthly with a $10 threshold and are scheduled on the 4th of the following month.
Transparency: the Facebook examples only illustrate how to think in scenarios—they’re not official rates and can vary widely by country, niche, inventory, and quality signals. For Quora+, referral values are published in the official FAQ; the rest depends on your ability to retain paying readers.
Quick sources: Meta Newsroom: Facebook Content Monetization (performance-based payout, formats include photos and text posts); Quora Help: Quora+ revenue sharing (reading time and engagement as drivers); Quora Help: Referral FAQ ($2.99 monthly and $22.25 annual per referral); Quora Help: payments and minimum threshold ($10 minimum, payouts scheduled on the 4th).
The access question needs to be faced honestly.
It’s not enough to ask how much Facebook or Quora pay—you also need to ask whether you can actually access the program.
In the short term (2025–2026), the main factor isn’t just content quality, but eligibility. If you haven’t yet been invited to Facebook Content Monetization, you can’t tap into its potential, no matter how high. If you don’t run a Space strong enough to sustain a paywall on Quora+, you won’t reach meaningful numbers. In both cases, check localized policies and availability, and base your expectations on real tests rather than someone else’s benchmarks. For Facebook, the timeline is clear: on August 31, 2025 the old revenue streams shut down and the new system takes over; for Quora, the direction is already set toward Quora+ and reading time as the key metric of value.
The final verdict (more a guideline than an absolute answer).
If you mainly produce video and already have a page or profile with traction on Facebook, targeting Content Monetization is, on average, the option with the highest earning ceiling today. Meta’s ecosystem continues to reward visual formats with strong retention, and this is reflected in monetization performance when you’re inside the program. If instead you focus on long-form written content, analysis, and in-depth guides in niches where readers are willing to subscribe, a well-curated Space within Quora+ can sustain repeatable income, though with more modest scalability. For a digital nomad looking at the next 12–18 months, the wisest strategy remains hybrid: Facebook to maximize attention-driven revenue when you have strong video assets, Quora as a value channel to nurture paying readers for quality written content.
Content creators on Quora or Facebook – can this really be a “career”?
It depends on what you mean by career.
Facebook Content Monetization and Quora+ are not careers in the traditional sense: they’re variable programs, subject to policy changes, with no long-term guarantees. But for many creators they can become a crucial piece of a larger professional path: channels that generate income, visibility, and community.
The real career, for a digital nomad or creator, isn’t relying on a single platform, but building a diversified ecosystem that includes newsletters, consulting, courses, sponsorships, or other products. In this light, Quora and Facebook are not the final destination, but tools to turn content creation into a continuous and sustainable activity over time.
And what about YouTube?
Looking beyond Quora and Facebook, YouTube remains the most established player for direct monetization through advertising. The YouTube Partner Program is not invitation-based, but it does require clear entry thresholds (1,000 subscribers and 4,000 watch hours in the last 12 months, or 10 million Shorts views over the last 90 days). Once inside, AdSense revenues are more transparent: average ad CPMs are openly discussed, ranging anywhere from $1 to over $10 per thousand views depending on niche and country.
Compared to Quora+ and Facebook Content Monetization, YouTube offers a more stable framework and a long track record of consistent payouts. However, the entry barrier is not trivial: creators need to build a channel with quality video content, consistent publishing, and strong internal SEO strategies. For those who manage to cross that threshold, the economic scalability is among the highest, thanks to ad revenue, channel memberships, Superchat, merchandising, and external brand collaborations.
In short, in the 2025–2026 landscape YouTube remains the most solid alternative for those building a video-centric career, Facebook is the high-potential bet tied to invitations and performance, and Quora+ is the niche ground for those who thrive on written content and thematic communities. For digital nomads, diversifying across these platforms is not just advisable but necessary to reduce risks and maximize opportunities.
Official sources for verification and eligibility: Quora Help on the end of the Partner Program here; Quora Help on monetizing with Quora+ and FAQ on revenue sharing; Meta Business Help on the phase-out of In-stream Ads, on the Performance Bonus, and on Ads on Reels; official page Monetize More Content with Facebook’s New Streamlined Program.